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What’s that smell? It might be your campaign
From the Zazoo blog: Chris Abrahams, a US & European-based social media and conversation marketing expert who I interviewed earlier this year for a HotHouse podcast, has written a cleverly-titled...
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My name is Ray, and I’m making this up as I go
(Reprinted from the Zazoo blog): I was listening to an interview recently with the head of Razorfish, one of the world’s largest digital agencies (If you want to keep up with what’s happening in the...
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Consumers to companies: give us entertaining online video
eMarketer’s recent report on the use of online video by the consumer packaged goods sector has uncovered some interesting results, such as the numbers showing that people are expecting to be...
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Love your work, and you’ll get love in return
Appropriately enough for a blog post on Valentine’s Day, I want to talk about love – and digital content. Basically, I believe that if you love what you do and show it in everything you do, success...
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Target those who need you most
From my NETT blog: Our politicians have shown they could learn a thing or two from small business when it comes to marketing their wares. You can be the best at something, but if people don’t know...
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Feeding the beast without going broke
From my NETT blog: I’ve written in this blog previously about the extra demands on your business time created by new technology. One of the biggest pressures is the pressure to publish. Rebecca Lieb,...
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A healthy market opportunity
I was interviewed recently on the latest developments in digital pharma marketing. Here’s an excerpt of the story from the HotHouse blog: The rise of digital in all its forms – Internet, mobile, social...
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New wine, old bottles
From my NETT blog: Despite working with new technology every day (or maybe because of it!), I like to collect old wares, and my idea of a good weekend includes some time spent trawling through antique...
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Jim Morrison and the importance of relevance
From my NETT blog: What are the most important factors to consider when you’re communicating ideas to people? How do you get your message across successfully? From my days as a journalist writing for...
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The hidden perils of self-promotion online
One of the most amusing (and at the same time sad) Twitter accounts I follow is@humblebrag. It retweets posts from Twitter users which are meant to be self-deprecating, but which actually scream...
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The importance of a video content strategy
An interesting post from Shelley Bowen published on the Content Marketing Institute’s website today: “Video today is like desktop publishing was 15 years ago — everyone thinks they can do it,” a...
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Yes, I’m still here
Wow, it has been a long time between posts. To be honest, I’ve been using LinkedIn as a blogging platform because it’s so easy to share interesting and relevant articles. I will try and get back to...
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